I realized last week when I was considering a sleep consultant to help us get a better system with the kids, to maximize everyone health and happiness when it comes to sleep and bed time, that I wasn't searching for a product but rather a service. This, my friends, is a different beast entirely.
I have read the "Selling the Invisible" by Harry Beckwith, where he talks about providing a service rather than a product you can see and touch and measure the effectiveness. But this was the first time in a long time that I was researching something I knew nothing about and had to gage the likely hood of me using this service based on so many things.
~ First, I had to decide why I needed this service - was there a problem, or and issue that I wanted to improve? The answer was most definitely a friggen yes. I really need sleep and so do the kids. I want to enjoy bedtime.
~Second. Was the service provider someone I could rely on and trust to help us? Was she offering what I was needing? Well, I searched her website and it looked wonderful. So many beautiful testimonials, not to mention she had been referred to me from someone with high praises. So I will check this one off as well.
~Third. Could I clearly understand her method, process and effectiveness? This was also laid out on her website and I spoke to her on the phone to find out how she thought she could help us, once I explained our individual needs. She was confident, and not only that - she finished most of my sentences, which let me know what we were going through was normal and she understood completely.
~Fourth, what was the cost and was I willing to pay the price? Her price was very well laid out and was a one time fee for $400 for a plan and instructions that will work and be effective for each family member involved. To me sleep is invaluable.
To be honest, in the beginning I didn't know what I wanted, I just knew there was a problem that was causing us stress. Because I have no idea how to make my situation better, I had to search for help. Most importantly, I had to first admit that what I am doing isn't working and that I don't know what else to do. I am not an expert on children, believe it or not, and I must be doing something wrong if we are still up in the night with our 3 and a half year old and bed time takes 2 hours plus. This is the hardest and most crucial part of moving beyond a problem - reaching out for help and admitting you can't quite figure it out on your own and then of course accepting this help graciously.
This is why services exist.
Personal trainers, life coaches, nutritionists, and counsellors alike - what they provide you cannot see, or touch but you can feel whether it is right for you and if it will be helpful to get you to your end goal. The people providing these individualized services are non-judgemental of your issues and they know a lot of people go through them, that is why they set out to help in that specific area. Look for signs of passion, commitment and a genuine desire to help - not what is in it for them (money or recognition).
I have a chart at my office that shows the difference for families of all age groups if they use an advisor and if they do not. The difference is staggering. Money is an emotional force driving us to do strange things - buy on impulse and false promises of making our lives better or easier. A lot of the time we see boxed products with flashy pictures and guarantees to make life better but we are still masking the root problem and that is where the help of a real human being can make the biggest difference in the world! Having a financial counsellor to help guide you to your own personal ideal success is you taking a stand for what you want and reaching out to someone who specializes in that area. And most of all, reaching out to someone who you feel cares very much for your financial security and happiness or just cares about helping and changing the lives of those around them - period.
Big love,
Grace & Erin
