But it's a stupid question!

Ask questions. There is no such thing as a stupid question! If you don't know the right questions to ask just say "I don't understand!" it's OK to tell someone to slow down, explain again. If you are seeing a financial advisor or planner make sure they speak YOUR language. Education is the MOST important part of setting up your financial plan and it might take a few appointments - see them all through before making a decision. I want all my clients to understand what it is they are doing, planning and achieving and WHY we are doing what we are doing. If they don't understand I know it's my responsibility to help them. But I can't know unless they speak up. I will work very hard, to find the right solutions but if it's totally chinese then we haven't really gotten anywhere. Whatever you put into place with YOUR money is suppose to FEEL good. Take the time to read the bits of information, you will feel more empowered because of it. Some good questions to ask are:

What are the fees? Can you compare the fees for me and explain why one is higher than the next?

What's the difference between term insurance and permanent insurance?

What is compound interest?

What's the difference between a registered and a non-registered investment?

How does a tax free savings account benefit me?

When is the earliest I can retire and what do I need to save to achieve that?

How do you (the advisor) get paid?

How many times a year will we meet?

Will you call me if I should make changes?

Can you do full rounded planning, in every aspect of my finances?

I hope this was helpful. It can be intimidating meeting with an advisor for the first time so ask around and find someone trust worthy. Comparing prices and products takes a back seat to finding an advisor who will go above and beyond for you, listen and understand your goals, fear and dreams!